Seeking Product Breakthroughs? Elevate with User-Centered Development.
Do you feel like there's untapped potential in your products? That your products could resonate more deeply with your users? Then you're in the right place!
User Needs Drive Innovation.
Feedback Guides Better Decisions.
Solve Problems, Create Value.
Problem Space
Understanding the problem space your product is serving should be the foundation of a user or problem-centered product development process. While it seems you don't make instant progress, it is still the shortest route to product-market fit.
Your users are willing to pay for your solution because you meet their needs. Understanding their needs better is the shortcut to a more successful product.
There is no point in the development process where you can safely stop exploring your customer's problems and wants. The guide below helps busy Founders or Product Managers with that crucial task.
User-Centered Development fits in every Stage of a Product
Being close to your customer can take a lot of shapes. It highly depends on the audience and product stage. Don't rush through discovery steps, it will pay huge dividends along the way.
4 Signs of Bad User Research Processes
No Research Goals
There should be no interview, no test, or question asked without a predefined goal. If you don't know why you ask, you probably shouldn't.
Wrong Methods
Some people love one specific method, like surveys. They then use surveys whenever they need insights which leads to wrong conclusions and can do more harm than good.
Dead Insights
Data from research ends up in a drawer never to be revisited again. Sometimes the whole research leads to no changes or long term benefits.
Lack of Expertise
There are so many things someone can do wrong when conducting research. The more potential for mistakes, the less you should trust the results. Consult experts if your team has no expertise in this field.
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